There’s a difference between guiding someone and corralling them. Most funnels today? They’re just polished cattle drives in disguise.
Let’s get one thing clear: I don’t hate the funnel. I just hate what it has become: a manipulative, overused tactic disguised as strategy. It used to be a journey. Now it’s a trap with a countdown timer.
If you’ve ever clicked on something that said “free”, only to be love-bombed by a 9-step sequence leading to a $666 offer you didn’t ask for… you already know the problem.
Why the Funnel Isn’t Working Anymore
The funnel assumes your audience is just a conversion stat waiting to be squeezed. But people aren’t pipelines. And your work—if it’s honest—deserves more than a template built on urgency and upsells.
It’s not just that people are tired of being marketed to. It’s that they’re smarter now. They’ve seen behind the curtain—and they don’t like being tricked into trust.
Today’s audience doesn’t want to be herded. They want to connect. Learn. Decide. And the second they feel funneled, they bounce.
What I Build Instead
I build trust.
Brand-first.
Human-first.
No opt-in walls. No 6-figure blueprints. No fake scarcity timers.
Just bold positioning, real content, and strategy that respects both the builder and the buyer.
Here’s the difference at a glance:
- Funnels: Urgency, automation, limited-time tricks.
- My approach: Clarity, consistency, long-game connection.
When you build without a funnel, you’re not ignoring strategy—you’re elevating it. Because real strategy doesn’t need a script. It needs clarity. Confidence. And a bit of rebellion.
What That Looks Like
Instead of “hook–offer–close”, I write posts that hit. I publish ideas that matter. I let people opt in when they’re ready—not when a funnel says they should be.
It looks like this blog. Like showing up without expecting a sale. Like trusting your work to speak before your landing page does.
My best clients didn’t come from a landing page. They came from conversations. From sharing something that made them stop scrolling and think, “Wait… this is different.”
So yeah—no funnel. Just this. A page, a post, a human. And a belief that if your work is good and your voice is real, people will find it. And stay.
Want more clarity (without the funnel fluff)?
Download my manifesto, “None of This Was Meant for You Anyway” — it’s free (donations appreciated).
No tripwires. No urgency hacks. Just actual strategy. For the dream-chasers who are tired of someone else’s game — let’s talk.