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Mihai Iancu
Branding. Strategy. Clarity.
For Dream-Chasers.
  • Mission:
    Helping dream-chasers turn chaos into clarity
  • Clients:
    Rebels, creatives, solopreneurs
  • Timezone:
    GMT+3 (but I work async just fine)
  • Work Mode
    Deep focus, big ideas
  • Preferred Clients
    Bold minds. Real humans. No funnel chasers.
About My Soul
Dream-Chaser
BS Tolerance
Clarity Obsession
Funnel Tolerance
Strategic Thinking
Creative Execution
From My Playbook
  • Brand Strategy & Positioning
  • Web Design & Development (WordPress + Elementor)
  • SEO & Content Architecture
  • Amazon KDP Publishing & Optimization
  • Creative Business Consulting
Tools, Tactics & Mild Superpowers
  • WordPress Whisperer (yes, with Elementor... mostly willingly)
  • SEO Sorcery (White hat, black coffee)
  • Brand Voice Translator (From “meh” to “memorable”)
  • AI Prompt Crafter (because good input still matters)
  • BS Detector 3.0 (now with sarcasm filter)

No Funnel. No Gimmicks. Just This Bold Strategy.

May 28, 2025

There’s a difference between guiding someone and corralling them. Most funnels today? They’re just polished cattle drives in disguise.

Let’s get one thing clear: I don’t hate the funnel. I just hate what it has become: a manipulative, overused tactic disguised as strategy. It used to be a journey. Now it’s a trap with a countdown timer.

If you’ve ever clicked on something that said “free”, only to be love-bombed by a 9-step sequence leading to a $666 offer you didn’t ask for… you already know the problem.

Why the Funnel Isn’t Working Anymore

The funnel assumes your audience is just a conversion stat waiting to be squeezed. But people aren’t pipelines. And your work—if it’s honest—deserves more than a template built on urgency and upsells.

It’s not just that people are tired of being marketed to. It’s that they’re smarter now. They’ve seen behind the curtain—and they don’t like being tricked into trust.

Today’s audience doesn’t want to be herded. They want to connect. Learn. Decide. And the second they feel funneled, they bounce.

What I Build Instead

I build trust.

Brand-first.

Human-first.

No opt-in walls. No 6-figure blueprints. No fake scarcity timers.

Just bold positioning, real content, and strategy that respects both the builder and the buyer.

Here’s the difference at a glance:

  • Funnels: Urgency, automation, limited-time tricks.
  • My approach: Clarity, consistency, long-game connection.

When you build without a funnel, you’re not ignoring strategy—you’re elevating it. Because real strategy doesn’t need a script. It needs clarity. Confidence. And a bit of rebellion.

What That Looks Like

Instead of “hook–offer–close”, I write posts that hit. I publish ideas that matter. I let people opt in when they’re ready—not when a funnel says they should be.

It looks like this blog. Like showing up without expecting a sale. Like trusting your work to speak before your landing page does.

My best clients didn’t come from a landing page. They came from conversations. From sharing something that made them stop scrolling and think, “Wait… this is different.”

So yeah—no funnel. Just this. A page, a post, a human. And a belief that if your work is good and your voice is real, people will find it. And stay.


Want more clarity (without the funnel fluff)?
Download my manifesto, “None of This Was Meant for You Anyway” — it’s free (donations appreciated).


No tripwires. No urgency hacks. Just actual strategy. For the dream-chasers who are tired of someone else’s game — let’s talk.

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Business Info (a.k.a. the legally required stuff):
Varius Branding Agency SRL
VAT Number (EU): RO50617070
UIC/TIN: 47485891
Trade Register Number: J52/41/2023
Registered Office: No. 10 Irisului Street, Ulmi, Giurgiu, Romania, 087230

Email: mihai@variusconsulting.eu

More? → VariusConsulting.eu

Yes, this part looks boring. That’s because legal pages usually are.