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Mihai Iancu
Branding. Strategy. Clarity.
For Dream-Chasers.
  • Mission:
    Helping dream-chasers turn chaos into clarity
  • Clients:
    Rebels, creatives, solopreneurs
  • Timezone:
    GMT+3 (but I work async just fine)
  • Work Mode
    Deep focus, big ideas
  • Preferred Clients
    Bold minds. Real humans. No funnel chasers.
About My Soul
Dream-Chaser
BS Tolerance
Clarity Obsession
Funnel Tolerance
Strategic Thinking
Creative Execution
From My Playbook
  • Brand Strategy & Positioning
  • Web Design & Development (WordPress + Elementor)
  • SEO & Content Architecture
  • Amazon KDP Publishing & Optimization
  • Creative Business Consulting
Tools, Tactics & Mild Superpowers
  • WordPress Whisperer (yes, with Elementor... mostly willingly)
  • SEO Sorcery (White hat, black coffee)
  • Brand Voice Translator (From “meh” to “memorable”)
  • AI Prompt Crafter (because good input still matters)
  • BS Detector 3.0 (now with sarcasm filter)
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Branding the Impossible
Starts Here

I help dream-chasers without selling their soul.
Photo
1
Branding Agency, Zero Templates
99 +
Funnels Avoided
99 +
Published Books
99 +
Written Articles

Explore My Work

Work With Me via Varius Consulting

My branding & strategy studio for rebels, creatives, and dream-chasers. Real businesses, not just websites. Real brands, not just logos.

Varius Chronicles

Our independent publishing brand on Amazon KDP. From coloring books to poetry, and even a few steamy chapters. All about creativity, soul, and escapism.

None of This Was Meant for You Anyway

A punchy, honest take on building without selling your soul. A downloadable standalone PDF, always free to read. Donation optional. Clarity guaranteed.

A Substack for Brand Rebels

A space for the ones building brands that feel like them. With soul, with structure, and no need to sell themselves in the process.

A Few Ways We Can Work Together

Book a Clarity Call & Untangle Your Direction
€79 *
  • Real help, not a sales pitch
  • Clarity on your idea, offer, or next step
  • 45-minute (or less) deep-dive
  • Personalized PDF with takeaways + action
  • It's not coaching. It's clarity.
  • The kind of help that saves you 3 months of circling the same question.
LET’S UNSTICK YOUR STRATEGY
* Refund if you walk away unclear.
Strategy + Execution, Built Your Way
Custom *
  • Ideal for websites, branding, or publishing help
  • Clear scope, clear timeline, clear results
  • You bring the vision—I bring the blueprint
  • We agree on a budget up front
  • No surprise invoices or "just one more thing" traps
  • Fast, focused, and made to fit you
Click Here, No Cheese Required
* Because your project isn’t a pizza
Ongoing Support & Strategy, On Your Terms
Flexible *
  • Monthly creative & strategic support
  • We plan together, adapt as you grow
  • Ideal for solopreneurs who need a trusted sidekick
  • Priority response, consistent momentum
  • You steer—I help you scale
  • Real insight, zero micromanagement
Let’s Make This Official
* You grow. I’ve got your back

Have an idea worth building?
Let’s talk—no pressure, no pitch. Use the form below or just say hi.

    Keep in Touch (or Just Lurk Quietly)

    © 2025 All Rights Reserved.

    Business Info (a.k.a. the legally required stuff):
    Varius Branding Agency SRL
    VAT Number (EU): RO50617070
    UIC/TIN: 47485891
    Trade Register Number: J52/41/2023
    Registered Office: No. 10 Irisului Street, Ulmi, Giurgiu, Romania, 087230

    Email: mihai@variusconsulting.eu

    More? → VariusConsulting.eu

    Yes, this part looks boring. That’s because legal pages usually are.